Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
Name
SWP-0843-16566986.pdf
Size
1.72 MB
Format
Adobe PDF
Checksum (MD5)
6b5feb68e9998bc95fee16f905e3630c
Date Issued
1977
Publisher
Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 843-76A.
Description
Bibliography: leaves 1-2 (2nd group).
Persistent DSpace Link