Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Name

SWP-0843-16566986.pdf

Size

1.72 MB

Format

Adobe PDF

Checksum (MD5)

6b5feb68e9998bc95fee16f905e3630c

Date Issued

1977

Publisher

Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 843-76A.

Description

Bibliography: leaves 1-2 (2nd group).

Persistent DSpace Link