The Age of the Consumer-Innovator
Name
Von Hippel_The age.pdf
Size
172.58 KB
Format
Adobe PDF
Checksum (MD5)
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Author(s)
von Hippel, Eric A.
Ogawa, Susumu
P. J. de Jong, Jeroen
Date Issued
September 2011
Journal
MIT Sloan Management Review
Publisher
Sloan School of Management
Citation
Hippel, Eric von, Ogawa, Susumu, and Jong, Jeroen P. J. "The Age of the Consumer-Innovator." MIT Sloan Management Review 53.1 (2011).
Version
Author's final manuscript
Abstract
Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development.
MIT Department
Sloan School of Management
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Creative Commons Attribution-Noncommercial-Share Alike 3.0
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DOI of Published Version
http://sloanreview.mit.edu/article/the-age-of-the-consumer-innovator/
