Distributed lag models of response to a communications mix

Name

distributedlagmo00mont.pdf

Size

2.51 MB

Format

Adobe PDF

Checksum (MD5)

988f537499e2bf0371c2c51d768d07ea

Author(s)

Montgomery, David Bruce.

•

Silk, Alvin J.

Date Issued

1970

Publisher

Cambridge, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 470-70.

Subjects

Marketing

Communication in marketing.

Management.

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