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  4. Advertising budgeting and geographic allocation,

Advertising budgeting and geographic allocation,

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adverbudggeo00glen.pdf

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Author(s)
Urban, Glen L.
Publisher
[Cambridge, Mass., M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 441-70.
Subjects
Advertising.
Marketing
Costs.
Persistent DSpace Link
http://hdl.handle.net/1721.1/46768
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