The New Practice of Global Product Development
Name
Eppinger_New practice global product.pdf
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478.83 KB
Format
Adobe PDF
Checksum (MD5)
34558e3b9c58adbea53a360f0e273fc5
Author(s)
Eppinger, Steven D.
Chitkara, Anil R.
Date Issued
July 2006
Journal
MIT Sloan Management Review
Publisher
MIT Press
Citation
Eppinger, Steven D., and Anil R. Chitkara. "The New Practice of Global Product Development." MIT Sloan Management Review 47, no. 4 (Summer 2006): 22-30. © Massachusetts Institute of Technology, 2006
Version
Final published version
Abstract
Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.
MIT Department
Sloan School of Management
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
http://sloanreview.mit.edu/article/the-new-practice-of-global-product-development/
