Extending the Umbrella of Social Concern: Volvo's Strategic Approach to Environmental Management
Name
Imvp033b.pdf
Size
2.93 MB
Format
Adobe PDF
Checksum (MD5)
69155c560bb6906ac6c82761e4a6b0f6
Author(s)
Rothenberg, Sandra
Maxwell, James
Date Issued
September 3, 2002
Series/Report no.
Cooperative Environmental Strategy;Vol. 3, Number 2
Abstract
The name Volvo is considered by many to be synonymous with safety. In recent years, the company has undertaken a coordinated effort to expand that image to improve environmental performance as a strong point for their products. This case details the motivation behind that effort, outlines the steps taken to improve Volvo's environmental management, and evaluates its success to date.
Subjects
strategic management
Volvo
environmental performance
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