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  5. Managing Business Complexity: Don’t Let Innovation Destroy Business Value

Managing Business Complexity: Don’t Let Innovation Destroy Business Value

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2016_0101_ManagingBusinessComplexity_RossMocker.pdf

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Author(s)
Ross, Jeanne W.
•
Mocker, Martin
Date Issued
January 21, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W. and Martin Mocker. “Managing Business Complexity: Don’t Let Innovation Destroy Business Value.” MIT CISR Research Briefing Volume XVI, no. 1 (January 2016). https://dspace.mit.edu/handle/1721.1/174888.
Series/Report no.
MIT CISR Research Briefing, Vol. XVI, No. 1
Abstract
The drive for digital innovation can lead to the proliferation of siloed products and services. Siloed products and services in turn typically lead to customer and employee difficulties. This research briefing, based on a survey of 255 executives, describes the deleterious impacts of unlimited product variety and the mitigating impacts of product integration and a set of integrative management practices on customers and employees and on companies financial results.
Subjects
Innovation and Strategy
Business Complexity
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
https://creativecommons.org/licenses/by-nc/4.0/
Persistent DSpace Link
https://dspace.mit.edu/handle/1721.1/174888
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