An interactive media decision support system

Name

interactivemedia00ness.pdf

Size

1.37 MB

Format

Adobe PDF

Checksum (MD5)

62a590a2da7d0ca89efc303d444e3753

Author(s)

Ness, David N.

•

Sprague, Christopher R.

Date Issued

1972

Publisher

[Cambridge, M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 595-72.

Description

To be presented as interactive media planning at IEEE COmputer Society Conference, Tokyo, Japan, June 1972.

Subjects

Advertising media planning

Data processing.

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