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An interactive media decision support system

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Author(s)
Ness, David N.
•
Sprague, Christopher R.
Date Issued
1972
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 595-72.
Description
To be presented as interactive media planning at IEEE COmputer Society Conference, Tokyo, Japan, June 1972.
Subjects
Advertising media planning
Data processing.
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