Recall, recognition, and the measurement of memory for print advertisements

Name

recallrecognitio00bago.pdf

Size

2.31 MB

Format

Adobe PDF

Checksum (MD5)

a667f6a175ee454f6a5bc12277a122ae

Author(s)

Bagozzi, Richard P.

•

Silk, Alvin J.

Date Issued

1981

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1249-81.

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