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How many dollars for industrial advertising? research in progress (ADVISOR Project),

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Author(s)
Lilien, Gary L.
Date Issued
1974
Publisher
[Cambridge, Mass., M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 735-74.
Description
ADVertising Industrial products: Study of Operating Relationships.
Subjects
Advertising, Industrial.
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