Telematics industry dynamics and strategies for converging technologies
Name
56557201-MIT.pdf
Description
Full printable version
Size
8.97 MB
Format
Adobe PDF
Checksum (MD5)
d357c0b1b86318e7d2f30ad4b8656be5
Author(s)
Luis, Rodrigo, 1973-
Advisor(s)
Charles H. Fine and Henry Birdseye Weil.
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
The Telematics Industry faces tremendous challenges for growth. Regardless of the efforts and investment from vehicle manufacturers and suppliers, telematics has not been that profitable industry that many analyst forecasted five years ago; a 40 billion industry by 2003. This paper presents an analysis of the dynamics of the telematics industry and emphasizes on factors affecting the diffusion of telematics innovation. These factors are related to openness of telematics systems and establishment of standards, network externalities effects and attractiveness of complementors, customer's willingness to pay, telematics services pricing, and consumer knowledge of newer technology. Based on an in-depth analysis of the telematics architecture and the technologies converging in the telematics system I suggest a mixed strategy with respect to standards. This strategy favors the growth of this industry. Based on this strategy there are developed some scenarios of how the telematics value network will look like and how the interaction among the players would take place. Finally, a conceptual system dynamic model is presented to illustrate the dynamics of the industry and how the factors influencing the adoption of the telematics all play together to favor or affect the diffusion of the growing telematics industry.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
Includes bibliographical references.
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
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