Wireless services business plan
Name
64560720-MIT.pdf
Description
Full printable version
Size
4.78 MB
Format
Adobe PDF
Checksum (MD5)
b526c14ab1b40c378255e359d9436589
Author(s)
Koh, Bong (Bong Dug)
Advisor(s)
Shari Loessberg.
Date Issued
2005
Publisher
Massachusetts Institute of Technology
Abstract
The primary goals of this thesis were to analyze the market for wireless applications/services and create a business plan for a viable wireless application. There has been tremendous hype relating to wireless data services in the past few years with significant venture investment not yielding many commercially successful companies. In reviewing the wireless services market, there appears to be significant opportunity for the right wireless application/service to gain significant traction in the marketplace and spawn a successful startup. It was my assertion that one could create a service that allows users to find information from a community of users on a variety of technology platform that would prove to be the basis for a commercially viable startup. In writing the business plan for this startup, , I believe that there is a business justification for creating a company that will offer this service solving a specific consumer need. I hope to pursue this opportunity post graduation and further explore the creation of and the platform and service.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.
Includes bibliographical references (leaves 72-75).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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