Vertical Integration and Internet Industry Structure: An Application of the Pricing Taxonomy
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LehrVerticalDraft.pdf
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70.91 KB
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Author(s)
Lehr, William
Date Issued
November 1997
Abstract
This paper utilizes the Internet Pricing Interface Taxonomy to examine
incentives of service providers at various stages in the service provider value chain to
vertically integrate. The focus is on residential, dial-up subscribers to simplify the
analysis. The goal of the paper is to address the following sorts of questions:
-- What are the incentives of firms at various stages in the value chain to
vertically integrate?
-- What does this imply for Internet industry structure today and in the future?
-- Is the market for a commodity IP bearer service sustainable?
The paper is organized into the following sections. Section I provides a review of
the Internet Pricing Interface Taxonomy.
Subjects
pricing taxonomy
integration
Internet
Persistent DSpace Link
