Systems analysis of emerging IPTV entertainment platform : stakeholders, threats and opportunities
Name
244639277-MIT.pdf
Description
Full printable version
Size
67.11 MB
Format
Adobe PDF
Checksum (MD5)
29b0a86ffa34b684e85e7fc72e1bddd0
Author(s)
Sharma, Shantnu
Advisor(s)
Michael Cusumano.
Date Issued
2008
Publisher
Massachusetts Institute of Technology
Abstract
Why do certain types of companies, goods, services survive and others do not. Why does one set continuously reinvent themselves and others wither away and die? Why does Cisco continue to provide exciting and innovative networking products, while companies like Cabletron die? Several academics believe that a dominant factor is that winners are able to create robust and effective product platforms. These platforms are able to cater to changing customer needs. On the winning side, the platform leader is effectively able to manage the various conflicts that are present in the platform ecosystem. On the loosing team, often there is no platform leader!I believe that effective platform leadership, platform architecture play a key role in product success.In this thesis, I plan to compare two large platforms. These are the IPTV platform and the conventional cable based TV platform. Both are competing with each other to provide similar services to the same customer set. I have coined the term 'Mega Platform" to describe such large platforms. . As part of this comparison I will develop a set of metrics or comparison points which will help compare the two competing platforms. Please note that the purpose of this thesis is not to prove that there is a strong correlation between platform success and market success.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2008.
Includes bibliographical references (p. 140-144).
Subjects
System Design and Management Program.
MIT Department
System Design and Management Program.
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