Industrial advertising effects and budgeting practices : a review
Name
industrialadvert00sloa.pdf
Size
2 MB
Format
Adobe PDF
Checksum (MD5)
ef05e5e6511c7a86b287a7716b9cf270
Author(s)
Lilien, Gary Louis
Date Issued
1975
Publisher
Cambridge : The Sloan School
Series/Report no.
Working paper (Sloan School of Management) ; 761-75.
Persistent DSpace Link