Data Monetization Drives Performance
Name
2026_0716_TalkingPoints_DataMonetizationPerformance_VanderMeulenWixom.pdf
Size
383.31 KB
Format
Adobe PDF
Checksum (MD5)
c68f8ba80219e1917e04b552c2247b4f
Author(s)
Van der Meulen, Nick
Wixom, Barbara H.
Date Issued
July 16, 2026
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Van der Meulen, Nick and Barbara H. Wixom. “Data Monetization Drives Performance.” MIT CISR Talking Points. Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, July 16, 2026. https://dspace.mit.edu/handle/1721.1/175193.
Series/Report no.
MIT CISR Talking Points
Abstract
Developed from research with the MIT CISR Data Research Advisory Board, this research model illustrates how data monetization drives financial performance.
Subjects
Assessing Performance and Value
Business Models
Information Businesses
Data Monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
