Directing Digital Innovation to Maximize Business Impact at PepsiCo
Name
2014_0201_DigitalInnovationPepsiCo_ReynoldsQuaadgrasRitter.pdf
Size
1.6 MB
Format
Adobe PDF
Checksum (MD5)
f5e5dd7ec3f84a1612bbeac336b8c6b0
Author(s)
Reynolds, Peter
Quaadgras, Anne
Ritter, David
Date Issued
February 20, 2014
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Reynolds, Peter, Anne Quaadgras, and David Ritter. “Directing Digital Innovation to Maximize Business Impact at PepsiCo.” MIT CISR Research Briefing Volume XIV, no. 2 (February 2014). https://dspace.mit.edu/handle/1721.1/174936.
Series/Report no.
MIT CISR Research Briefing, Vol. XIV, No. 2
Abstract
The pressure is on throughout all firms to be more innovative and one the hottest areas of innovation is digital innovation. Too often we see firms generate an abundance of innovation activity, only to struggle with having these ideas sponsored, integrated, and scaled. In this briefing, we present evidence from top-performing firms of a more focused approach to digital innovation: rather than just collecting ideas across the firm and letting a thousand flowers bloom, these firms direct their innovation efforts to the areas of greatest impact and business priority. They then lift and scale the resulting innovations across the firm.
Subjects
Innovation and Strategy
Design/Management of the IT Unit
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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