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The implications of external change for marketing

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SWP-1049-04769668.pdf

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Date Issued
1979
Publisher
Alfred P. Sloan School of Management, MIT
Series/Report no.
Working paper (Sloan School of Management) ; 1049-79.
Description
"Talk before the midwinter conference of the Food Marketing Institute, Miami, Florida, January 24, 1979."
Bibliography: p. [19].
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