The implications of external change for marketing

Name

SWP-1049-04769668.pdf

Size

1007.36 KB

Format

Adobe PDF

Checksum (MD5)

f89d202e56a479806c0591542a985774

Date Issued

1979

Publisher

Alfred P. Sloan School of Management, MIT

Series/Report no.

Working paper (Sloan School of Management) ; 1049-79.

Description

"Talk before the midwinter conference of the Food Marketing Institute, Miami, Florida, January 24, 1979."

Bibliography: p. [19].

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