15.810 Introduction to Marketing, Spring 2004

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Author(s)
Hauser, John R.
Alternative Title
Introduction to Marketing
Date Issued
June 2004
Abstract
15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.
Subjects
marketing ideas
product strategy
advertising
communications, promotion, distribution
price
pricing
customer needs
company skills
competition
collaborators
context in marketing and product development
5C's
financial services
consumer products
software
auto-mobiles
airline services
not-for-profit eye clinics
e-commerce
MIT Department
Sloan School of Management
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