The consumer response to photovoltaics: the MIT Sun Day experience
Name
MIT-EL-79-005-06523662.pdf
Size
1.06 MB
Format
Adobe PDF
Checksum (MD5)
63074bc44fb8d351eb8a0b5cea54d110
Author(s) •
Lilien, Gary Louis
McCormick, S. Thomas
Date Issued
February 1979
Publisher
MIT Energy Laboratory
Series/Report no.
MIT-EL
79-005
Abstract
This paper reports on the results of the MIT Energy Laboratory Sun Day
PV study. This study continued our assessment of likely market response to
photovoltaics. The Sun Day exhibit attracted a high proportion of solar inno-
vators. The study determined that the key issues relating to PV preference are
- economical and ecological soundness
- complexity of the system and
- secondary benefits.
A key result is that this population is much more receptive to PV than
were populations previously studied, but we were not able to identify external
characteristics associated with that innovativeness.
Subjects
Photovoltaic power generation.
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