A theory of consumer promotions : the model

Name

theoryofconsumer00mcal.pdf

Size

3.17 MB

Format

Adobe PDF

Checksum (MD5)

44f91175c004e59640f8a6b5c1dcf759

Author(s)

McAlister, Leigh.

Date Issued

1983]

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1457-83.

Description

"Preliminary draft."

"July, 1983."

Subjects

Consumers.

Sales promotion

Mathematical models.

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