Going Faster Is Not Enough; Add Innovation to Outperform
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2023_0401_SpeedandInnovation_WeillBrechtWoerner.pdf
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447.53 KB
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Author(s) • •
Weill, Peter
Brecht, Jan
Woerner, Stephanie L.
Date Issued
April 20, 2023
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter, Jan Brecht, and Stephanie L. Woerner. “Going Faster Is Not Enough; Add Innovation to Outperform.” MIT CISR Research Briefing Volume XXIII, no. 4 (April 2023). https://dspace.mit.edu/handle/1721.1/174931.
Series/Report no.
MIT CISR Research Briefing, Vol. XXIII, No. 4
Abstract
Achieving speed on its own in business doesn't differentiate much. In this briefing, we identify four drivers of the combination of speed and innovation and discuss how it contributes to top performance. We describe how companies achieve this combination with a mix of enabling technologies and management mechanisms. Finally, we illustrate this approach with a case study of Mercedes-Benz that demonstrates how the company achieves resilience via combined speed and innovation.
Subjects
Assessing Performance and Value
CxO Leadership
Innovation and Strategy
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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