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Recall, recognition, and the measurement of memory for print advertisements

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recallrecognitio1982bago.pdf

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Author(s)
Bagozzi, Richard P.
•
Silk, Alvin J.
Date Issued
1982
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1249-81.
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