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  5. Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service

Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service

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Author(s)
Parham, Antonio M. (Antonio Miguel)
Advisor(s)
William Qualls.
Date Issued
1990
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1990.
Includes bibliographical references (leaf 46).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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http://dspace.mit.edu/handle/1721.1/7582
Persistent DSpace Link
http://hdl.handle.net/1721.1/45186
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