Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service

Parham, Antonio M. (Antonio Miguel)

Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service

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23850596-MIT.pdf

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287590886070ef52964719c1717f0e1d

Author(s)

Parham, Antonio M. (Antonio Miguel)

Advisor(s)

William Qualls.

Date Issued

1990

Publisher

Massachusetts Institute of Technology

Description

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1990.

Includes bibliographical references (leaf 46).

Subjects

Sloan School of Management.

MIT Department

Sloan School of Management

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