Radical innovation of user experience : how high tech companies create new categories of products
Name
659524725-MIT.pdf
Description
Full printable version
Size
6.87 MB
Format
Adobe PDF
Checksum (MD5)
2631b91af7179abbe5350243b4f9ebf8
Author(s)
Turilin, Mikhail
Advisor(s)
Alan MacCormack.
Alternative Title
Design-driven innovation
How high tech companies create new categories of products
Date Issued
2010
Publisher
Massachusetts Institute of Technology
Abstract
In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 84-85).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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