What happened to the transnational? The emergence of the neo-global corporation
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41267_2019_253_ReferencePDF.pdf
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Author(s)
Mees-Buss, Jacqueline
Welch, Catherine
Westney, D Eleanor
Date Issued
July 2019
Journal
Journal of International Business Studies
Publisher
Springer Science and Business Media LLC
Citation
Mees-Buss, Jacqueline et al. "What happened to the transnational? The emergence of the neo-global corporation." Journal of International Business Studies 50, 9 (July 2019): 1513–1543 © 2019 Academy of International Business
Abstract
Bartlett and Ghoshal’s transnational ‘solution’ for managing the MNC remains popular among scholars and practitioners alike. However, our in-depth qualitative study of Unilever, an exemplary case of a transnational, found that in the period 2000–2012 the company evolved into a very different organizational form with a distinct set of characteristics. We call this the neo-global corporation. In explaining how and why this transformation occurred, we turn to organizational evolutionary theory, and use our case to generate a multi-cycle process model of MNC evolution. Given the dynamism of the MNC and its environments, we anticipate that the neo-global will also eventually transform, and call for more organization-level case studies of MNCs in future international business research.
MIT Department
Sloan School of Management
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Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
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DOI of Published Version
https://doi.org/10.1057/s41267-019-00253-5
