How predictable : patterns of human economic behavior in the wild
Name
709619218-MIT.pdf
Description
Full printable version
Size
5.7 MB
Format
Adobe PDF
Checksum (MD5)
93162dfe2f77fdb35d432b81a44adaee
Author(s)
Krumme, Katherine
Advisor(s)
Alex (Sandy) Pentland.
Date Issued
2010
Publisher
Massachusetts Institute of Technology
Abstract
Shopping is driven by needs (to eat, to socialize, to work), but it is also a driver of where we go. I examine the transaction records of 80 million customers and find that while our economic choices predict mobility patterns overall, at the small scale we transact unpredictably. In particular, we bundle together multiple store visits, and interleave the order in which we frequent those stores. Individual predictability also varies with income level. I end with a description of how merchant composition emerges in US cities, as seen through the lens of credit card swipes.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 40-41).
Subjects
Architecture. Program in Media Arts and Sciences.
MIT Department
Program in Media Arts and Sciences (Massachusetts Institute of Technology)
Terms of Use
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reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
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