On quantifying global nation brands
Name
965797730-MIT.pdf
Description
Full printable version
Size
10.84 MB
Format
Adobe PDF
Checksum (MD5)
fc8b2890ebd3b7606507dc71f8d28625
Author(s)
Kashyap, Anurag, M. Eng. Massachusetts Institute of Technology
Advisor(s)
Ethan Zuckerman.
Date Issued
2016
Publisher
Massachusetts Institute of Technology
Abstract
People's perception of various nations, nation brands, are quantified via world news quizzes, in which study participants match geographically vague news stories to the nations they think they occurred in, thereby potentially revealing how they positively or negatively perceive said nations. The quizzes are generated and deployed by a Flask web application, designed to be an aesthetically pleasing, enriching experience as well as to feature elements of gamification to encourage sharing of the application, enabling the study's organic growth. 2,672 submitted quizzes are analyzed and the resulting quantified nation brands are compared with an established quantitative nation brand analysis, revealing ways that this novel methodology can be improved and extended to more accurately capture nation brands at a statistically significant level. Continued efforts on this project could provide instrumental data needed for business, economic, and political leaders to improve their nations' international reputations, thereby potentially spurring substantial economic growth.
Description
Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, February 2016.
"September 2015." Cataloged from PDF version of thesis.
Includes bibliographical references (pages 106-109).
Subjects
Electrical Engineering and Computer Science.
MIT Department
Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science
Terms of Use
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