Marketing information systems: an emerging view
Name
marketinginforma00mont.pdf
Size
1.97 MB
Format
Adobe PDF
Checksum (MD5)
5cca7dd1dea9fe3ff4613332c2f475c7
Author(s) •
Montgomery, David Bruce.
Urban, Glen L.
Date Issued
1969
Publisher
Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 390-69.
Subjects
Management information systems.
Information storage and retrieval systems
Marketing.
Persistent DSpace Link