Digital Innovation at Toyota Motor North America: Revamping the Role of IT
Name
MIT_CISRwp403_Toyota_BetancourtMooneyRoss.pdf
Size
1.65 MB
Format
Adobe PDF
Checksum (MD5)
8153a779b9f39780dd006200a27b71c1
Author(s)
Betancourt, Paul
Mooney, John G.
Ross, Jeanne W.
Date Issued
October 6, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Betancourt, Paul, John G. Mooney, and Jeanne W. Ross. “Digital Innovation at Toyota Motor North America: Revamping the Role of IT.” Working paper 403, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2015. https://dspace.mit.edu/handle/1721.1/175324.
Series/Report no.
MIT Sloan School of Management Working Paper 5214-15
CISR Working Paper 403
Abstract
Recognizing that digital was changing the landscape for automobile manufacturers, the IT unit at Toyota Motor North America took a leadership role in introducing digital innovation into the company s products and services. To instill a culture of innovation beyond Toyota s longstanding Kaizen practices IT leaders first encouraged innovation within IT. As those efforts blossomed, the IT unit was able to reach out to other parts of the company. Toyota wanted to be ready to seize the opportunities presented by such diverse technological developments as autonomous driving, social analytics, and the Internet of Things. This case reviews the process by which the IT unit established credibility for its efforts and fostered enthusiasm for digital innovation throughout the company.
Subjects
Innovation and Strategy
Design/Management of the IT Unit
Digital Innovation
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