Data Is Everybody’s Business
Name
2021_0401_DataHeartsMinds_WixomOwensBeath.pdf
Size
267.89 KB
Format
Adobe PDF
Checksum (MD5)
74a811c427fb4429cb95a1674ecdcf1b
Author(s)
Wixom, Barbara H.
Owens, Leslie
Beath, Cynthia M.
Date Issued
April 15, 2021
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Leslie Owens, and Cynthia M. Beath. “Data Is Everybody’s Business.” MIT CISR Research Briefing Volume XXI, no. 4 (April 2021). https://dspace.mit.edu/handle/1721.1/174957.
Series/Report no.
MIT CISR Research Briefing, Vol. XXI, No. 4
Abstract
Companies today are starting to walk the talk when it comes to treating data like a strategic firm asset they are hiring chief data officers, and rolling out data literacy programs. This briefing describes what else is required for employees to believe that data can create value in new ways, that it can do so over and over and over again, and that everyone in the company can play a role. MIT CISR research indicates that leaders should build capabilities, optimize data monetization initiatives, and motivate pervasive data use, all of which can and should be measured.
Subjects
Business Models
Information Businesses
CxO Leadership
Digital Savvy
Data monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
