Managing Privacy
Name
Tucker_ManagingPrivacy_2012_09_15.pdf
Size
156.26 KB
Format
Adobe PDF
Checksum (MD5)
c8ebc960699ce7028c8e2ba0d8645748
Author(s)
Goldfarb, Avi
Tucker, Catherine Elizabeth
Alternative Title
Why managing consumer privacy can be an opportunity
Date Issued
March 2013
Journal
MIT Sloan Management Review
Publisher
MIT Press
Citation
Goldfarb, Avi, and Catherine Tucker. "Why Managing Consumer Privacy Can Be an Opportunity." MIT Sloan Management Review, Spring 2013.
Version
Original manuscript
Abstract
How many privacy policy updates does your credit card company send you each year? How many of them do you read through — and how many get immediately trashed? Companies often “manage privacy” and “keep consumers informed” by drafting their privacy policies as broadly as possible and consider their job done if they change the policy 10 times a year to fit with changing practices within the company. However, there is a difference between informing consumers and respecting them. Managing privacy should not be seen by businesses as a burden. Instead, it can be a valuable way to generate and maintain a good relationship with your customers. Companies should view the establishment of a framework of consumer privacy controls as a key marketing and strategic variable that conveys considerable benefits.
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution-Noncommercial-Share Alike
Persistent DSpace Link
DOI of Published Version
http://sloanreview.mit.edu/article/why-managing-consumer-privacy-can-be-an-opportunity/
