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Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications

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Author(s)
Kalwani, Manohar U.
•
Morrison, Donald G.
Date Issued
1976
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 863-76.
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