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Sloan School of Management
Sloan Working Papers
Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications
Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications
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estimatingpropor00kalw.pdf
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1.29 MB
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Adobe PDF
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(MD5)
868b017478e4d620824736eb4d0305fb
Author(s)
Kalwani, Manohar U.
•
Morrison, Donald G.
Date Issued
1976
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 863-76.
Persistent DSpace Link
http://hdl.handle.net/1721.1/47823
