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Scale and scope effects on advertising agency costs

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SWP-3204-22601316.pdf

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3.23 MB

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1735d50d99ec272c09ebf41e7e510a4b

Date Issued
1990
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 3204-90.
Description
"August 1990."
Includes bibliographical references (p. 56-58).
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