Scale and scope effects on advertising agency costs

Name

SWP-3204-22601316.pdf

Size

3.23 MB

Format

Adobe PDF

Checksum (MD5)

1735d50d99ec272c09ebf41e7e510a4b

Date Issued

1990

Publisher

Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 3204-90.

Description

"August 1990."

Includes bibliographical references (p. 56-58).

Persistent DSpace Link