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Application of the "defender" consumer model

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Author(s)
Hauser, John R.
•
Gaskin, Steven P.
Date Issued
1983]
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1404-83.
Description
"Revised: December 1983."
Subjects
Consumers
Models.
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