Application of the "defender" consumer model

Name

applicationofdef00haus.pdf

Size

2.6 MB

Format

Adobe PDF

Checksum (MD5)

0e62faa5f7915967f050ff75fe3c3f83

Author(s)

Hauser, John R.

•

Gaskin, Steven P.

Date Issued

1983]

Publisher

Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1404-83.

Description

"Revised: December 1983."

Subjects

Consumers

Models.

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