Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

Name

identifyingsubst00mcal.pdf

Size

2.49 MB

Format

Adobe PDF

Checksum (MD5)

b5826871c86ea3e966372e1fdb2a9d25

Author(s)

McAlister, Leigh.

•

Lattin, James M.

Date Issued

1983]

Publisher

Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1487-83.

Description

"September, 1983."

"Preliminary draft."

Subjects

Marketing.

Consumers.

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