Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Name
identifyingsubst00mcal.pdf
Size
2.49 MB
Format
Adobe PDF
Checksum (MD5)
b5826871c86ea3e966372e1fdb2a9d25
Author(s) •
McAlister, Leigh.
Lattin, James M.
Date Issued
1983]
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1487-83.
Description
"September, 1983."
"Preliminary draft."
Subjects
Marketing.
Consumers.
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