Blogonomics : business and social changes from the blog
Name
297426396-MIT.pdf
Description
Full printable version
Size
7.82 MB
Format
Adobe PDF
Checksum (MD5)
ae1695f56c126e8f167b939c512cce22
Author(s)
Guo, Ching Q. (Ching Qing)
Advisor(s)
Michael A. Cusumano.
Alternative Title
Business and social changes from the blog
Date Issued
2008
Publisher
Massachusetts Institute of Technology
Abstract
Back in 2003, Blogs as well as wikis started the Web 2.0 frenzy with online community networks and user generated content. Web 2.0 has recently cooled down, but it may have started a new era. The purpose of this paper is to explore the blogonomics - the business, as well as social, changes blogs have brought to us. It applies system thinking to analyze blogs, from blog elements (forms) to blog systems, and then to major components in the blog ecosystem. This paper focuses on the returns on blogs (ROB), mainly the business impact. Blog marketing, including word-of-mouth marketing (WOMM) and blog ads, has been discussed extensively along with the business models that can monetize blogs. It also proposes to use blogs as innovative tools for collaboration and content management. This paper primarily targets companies interested in the benefit from blogs. Furthermore, it hopes to explore a few innovative blog business models for entrepreneurs and serve anyone who is genuinely interested in blogs and Web 2.0.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2008.
Includes bibliographical references (leaves 93-100).
Subjects
System Design and Management Program.
MIT Department
System Design and Management Program.
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