Hello Domains, Goodbye Industries
Name
2021_0101_HelloDomains_WeillWoernerDiaz.pdf
Size
728.44 KB
Format
Adobe PDF
Checksum (MD5)
85cffd5021e8879abd89d100e8b4cd05
Author(s)
Weill, Peter
Woerner, Stephanie L.
Diaz Baquero, Andrea Patricia
Date Issued
January 21, 2021
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter, Stephanie L. Woerner, and Andrea Patricia Diaz Baquero. “Hello Domains, Goodbye Industries.” MIT CISR Research Briefing Volume XXI, no. 1 (January 2021). https://dspace.mit.edu/handle/1721.1/175001.
Series/Report no.
MIT CISR Research Briefing, Vol. XXI, No. 1
Abstract
For decades, companies have thought of themselves as operating in industries such as banking, retail, and energy. In contrast, most customers seek to fulfill specific needs business customers might aim to manage their energy consumption, and consumers might navigate getting an education. We call these different customer problems and opportunities domains. Digital technologies, and new business models such as ecosystems, provide an opportunity to rethink how to solve your customers needs in each of their important domains. In this briefing, we share our first efforts at identifying the key domains, scope the size of the opportunity, and provide examples.
Subjects
Business Models
Innovation and Strategy
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
