The impact of scale and media mix on advertising agency costs

Name

SWP-1269-09039740.pdf

Size

2.76 MB

Format

Adobe PDF

Checksum (MD5)

d9d1ee1d3c060099233e413393210a92

Date Issued

1981

Publisher

Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1269-81.

Description

Bibliography: leaves 21-22.

Persistent DSpace Link