Operations research in marketing: what's up.
Name
operationsresear00litt.pdf
Size
1.84 MB
Format
Adobe PDF
Checksum (MD5)
bca7536216651a8622ead4744178e763
Author(s)
Little, John D. C.
Date Issued
1966
Publisher
[Cambridge, Mass., M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 175-66.
Subjects
Marketing
Mathematical models.
Persistent DSpace Link