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  4. An empirical study of the industrial marketing mix Jean-Marie Choffray.

An empirical study of the industrial marketing mix Jean-Marie Choffray.

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Author(s)
Choffray, Jean-Marie.
Date Issued
1975
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 800-75.
Persistent DSpace Link
http://hdl.handle.net/1721.1/47718
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