Developing a scalable demand-side company : strategic resources and positioning
Name
1126278862-MIT.pdf
Size
1.74 MB
Format
Adobe PDF
Checksum (MD5)
664cd11e9b1880dafb4c78e32aabf4ef
Author(s)
Egorov, Olga,M.B.A.Sloan School of Management.
Advisor(s)
Duncan Simester.
Date Issued
2018
Publisher
Massachusetts Institute of Technology
Abstract
This thesis develops a strategic positioning for a consulting company operating in the demand-side of the business, that will utilize a strategic framework "create-capture- deliver" and help its customers to generate value using massive smallscale experimentations. The thesis addresses questions like best target industries, using human capital as a strategic resource of the company, and managing strategic partnerships. Efficient price optimization has become a competitive edge for many industries. Constant review of prices by pricing consultants may be an essential tool for some industries and companies but totally unacceptable for others. This study helps to clarify who would appreciate the service of price optimization. The study further provides insights on the types of firms that would need pricing services and how they can both integrate such services into their daily operations and turn such services into strategic advantage.
Description
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018
Cataloged from PDF version of thesis.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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