Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions
Name
3405962.3405965.pdf
Size
603.05 KB
Format
Adobe PDF
Checksum (MD5)
5f9d50e11fde5d431d731da509752d5a
Author(s)
Exposito-Ventura, M.
Ruiperez-Valiente, J.
Forne, J.
Date Issued
June 30, 2020
Publisher
ACM|The 10th International Conference on Web Intelligence, Mining and Semantics
Citation
Exposito-Ventura, M., Ruiperez-Valiente, J. and Forne, J. 2020. "Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions."
Version
Final published version
MIT Department
Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1145/3405962.3405965
