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New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

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SWP-1636-12708013.pdf

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Date Issued
1985
Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1636-85.
Description
"The Marketing Center."
Bibliography: p.41-44.
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