New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

Name

SWP-1636-12708013.pdf

Size

2.17 MB

Format

Adobe PDF

Checksum (MD5)

c5ba7f692ad42406abba4f356770799a

Date Issued

1985

Publisher

Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1636-85.

Description

"The Marketing Center."

Bibliography: p.41-44.

Persistent DSpace Link