Impact of product design choices on supply chain performance in the notebook computer industry
Name
659780941-MIT.pdf
Description
Full printable version
Size
9.29 MB
Format
Adobe PDF
Checksum (MD5)
52bad3d08ab46eaac34977342307cced
Author(s)
Sailer, Chad (Chad Darren)
Advisor(s)
Daniel Whitney and Sara Beckman.
Date Issued
2010
Publisher
Massachusetts Institute of Technology
Abstract
Intel Corporation is the world's leading manufacturer of processors for personal computers. As the company strives to maintain its leadership position in this industry, it identifies significant trends in the industry and attempts to develop product solutions that intercept these trends. One such set of industry vectors is the continued movement toward lower cost and smaller notebook system designs with a coincident shift toward fully outsourced production in China. These trends point to increased future demand for processors utilizing a ball-grid-array (BGA) package in notebook computers, which is the lower cost, smaller size packaging technology available today. This project was initiated to understand why with such a seemingly favorable environment for BGA, it still represents a small minority of Intel's mobile processor volume. The analysis shows that significant changes must be made to Intel's product roadmap, OEM product scalability strategies, or after-sale service models to enable a full transition to BGA processors. SKU levels increase by lOx with a BGA transition resulting in much higher supply chain complexity, management cost, and inventory cost. In addition, simple modeling approaches are developed and utilized for this study that can be leveraged in the future to quantify possible product strategy impacts on the industry supply chain. They can also be used in other industries contemplating supply chain simplification strategies.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Global Operations Program at MIT, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 89-91).
Subjects
Sloan School of Management.
Mechanical Engineering.
Leaders for Global Operations Program.
MIT Department
Leaders for Global Operations Program at MIT
Massachusetts Institute of Technology. Department of Mechanical Engineering
Sloan School of Management
Terms of Use
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
Persistent DSpace Link
