Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets
Name
V005T06A042-DETC2013-12677.pdf
Size
1.73 MB
Format
Adobe PDF
Checksum (MD5)
081d709e808c670b97ffb7cf028525b8
Author(s)
Austin-Breneman, Jesse
Yang, Maria C.
Date Issued
August 2013
Journal
Volume 5: 25th International Conference on Design Theory and Methodology; ASME 2013 Power Transmission and Gearing Conference
Citation
Austin-Breneman, Jesse, and Maria Yang. “Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets.” Volume 5: 25th International Conference on Design Theory and Methodology; ASME 2013 Power Transmission and Gearing Conference (August 4, 2013). © 2013 ASME International
Version
Final published version
Abstract
Product design for emerging markets in the developing world is a rapidly growing field due to a steadily increasing market and an interest in profitably transforming consumer quality of life for this population. Economic and cultural barriers as well as other constraints present a daunting challenge for designers working in this area. This study documents current best practices and proposes a framework for future designers with a focus on creating products that foster micro-enterprise. These guidelines are drawn from existing literature and interviews with practicing designers of products for emerging markets. Four case studies are presented ranging across several product categories.
MIT Department
Massachusetts Institute of Technology. Department of Mechanical Engineering
Massachusetts Institute of Technology. Engineering Systems Division
Massachusetts Institute of Technology. Institute for Data, Systems, and Society
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1115/DETC2013-12677
