Brady Corporation: Delivering Customer Value Through Multiple Channels
Name
MIT_CISRwp315_BradyCorpCase.pdf
Size
212.62 KB
Format
Adobe PDF
Checksum (MD5)
221829b87e96f6fdefb9734547c4a125
Author(s)
Ross, Jeanne W.
Levina, Natalia
Date Issued
August 1, 2001
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W. and Natalia Levina. “Brady Corporation: Delivering Customer Value Through Multiple Channels.” Working paper 315, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2001. https://dspace.mit.edu/handle/1721.1/175267.
Series/Report no.
MIT Sloan School of Management Working Paper 4353-01
CISR Working Paper 315
Abstract
Brady Corporation is a $500 million manufacturer of identification products (signs, labels, bar-coding equipment, etc.) based in Milwaukee, Wisconsin, USA. The firm relies heavily on distributors but has a significant direct-to-consumer business, so it has worked to build an e-business environment that supports both channels. The case describes Brady's e-business initiatives and its approach to developing an IT infrastructure that supports those initiatives.
Subjects
Business Models
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
Persistent DSpace Link
