On queue audience--calculating reach and frequency for supermarket television
Name
25142382-MIT.pdf
Description
Full printable version
Size
3.56 MB
Format
Adobe PDF
Checksum (MD5)
f14bc6d90b4ee030850621eaeb4cbc3d
Author(s)
Anderson, Susan M. L. (Susan Maria Langdon)
Advisor(s)
Richard C. Larson.
Date Issued
1991
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
Includes bibliographical references (p. 78-81).
Subjects
Sloan School of Management
MIT Department
Sloan School of Management
Massachusetts Institute of Technology. Operations Research Center
Terms of Use
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