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Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

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Author(s)
Fader, Peter S.
•
McAlister, Leigh
Date Issued
1985
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1625-85.
Description
"The Marketing Center."
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