Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

Name

estimatingmodels00fade.pdf

Size

1.4 MB

Format

Adobe PDF

Checksum (MD5)

d6763acbc64a80fd46209caf0fbfce82

Author(s)

Fader, Peter S.

•

McAlister, Leigh

Date Issued

1985

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1625-85.

Description

"The Marketing Center."

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