The re-positioning and new brand creation of telecommunications companies in an IT society
Name
53983276-MIT.pdf
Description
Full printable version
Size
4.45 MB
Format
Adobe PDF
Checksum (MD5)
e5a1deabfdde787f14b6d0a7586cb443
Author(s)
Kanamaru, Hiroyuki, 1962-
Kawachiyama, Hikaru, 1963-
Advisor(s)
Christian S.M. Dussart.
Date Issued
2003
Publisher
Massachusetts Institute of Technology
Abstract
The telecommunications industry has developed differently, in each nation, depending on the political, economic, and cultural environment within each country. Only the technology has achieved some standardization in order to facilitate smooth connections between nations, with the assistance and coordination of the United Nations International Telecommunication Union (ITU). For the past twenty years, the telecommunications industry had faced multiple challenges, including privatization, deregulation, fierce competition, dramatic technological change, and a variety of market changes. Today, telecommunications companies need to quickly reposition themselves in order to survive. In Part One, we identify and discuss various long-term assumptions of customer needs. In Part Two, we construct scenarios relevant to the telecommunications industry, based on Fahey and Randall's competitive foresight scenarios methodology. Then we analyze strategies for NTT Group which we believe could revitalize the Japanese economy which has already endured ten years of stagnation, followed by suggestions for the world economy.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2003.
Includes bibliographical references (leaf 119).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
Persistent DSpace Link
